I’m currently open to full-time product, ux, and ui roles in the the following regions:
• San Francisco Bay Area
• Milan, Rome, Florence
•Paris, Lyon, Marseille, Nice
•Berlin, Amsterdam, Rotterdam
FoodDeliveryStartup™ is a conceptual… well, food delivery startup. It was a design challenge I undertook to exemplify my process, further explore the native desktop and mobile application space, and to diversify my visual design capabilities. My role was principle designer for this exercise, and the initial exploration & design timeline for a minimum viable product was limited to 12 hours.
Having no previous experience designing for a delivery service, I approached FoodDeliveryStartup’s dispatch experience from a very tactile perspective.
The first task that I identified was to create a comprehensive list of requirements based on user objectives. I focused on objectives tied to functional features which a dispatcher would rely most heavily on, and what emerged were the following:
The flow that emerged centers around the user assigning a courier to a new delivery request, presumably the primary task once the user logs-in to the tool.
Given the time constraints, I worked in low fidelity sketches at every stage in the process before moving on to creating higher fidelity artifacts.
Notebook sketching is a method that I rely on heavily in my process, as it maximizes productivity, easily conveys concepts to stakeholders, and is apt for rapid iteration.
After ideating over the user flow, I began to draw rough sketches to flesh out the user interface concept.
Low fidelity sketches evolved through iteration into mid fidelity sketches, as concepts were further explored.
As I began exploring the interface design it became increasingly evident that the dispatcher’s map should be not just readily accessible, but completely ubiquitous throughout the various workflows. It became both a centerpiece feature in and of itself, as well as a background element and visually textural component.
In light of this central map concept, I chose to utilize this overtly familiar texture (both visually and tactically) as the background of the login page.
A new user prompt was intentionally omitted, as this would be a restricted feature with access given only to higher level users (i.e., administrators, managers, etc.).
User avatars would automatically populate once a user has entered their login info, provided they had previously logged in on their current device.
Prototyping, testing, and further exploration would be the ideal steps following this exercise and before moving into the development phase.
A full food delivery service design exercise as a larger project would require building out user personas and creating flows for the various job functions or user types. This would include various workflows for deliery drivers within a native application, as well as workflows for customers creating new orders in both native and web applications.